The 10th-anniversary edition brings three days of beauty, health, wellness and innovation to SMX Manila—plus a special Joyful Wellness experience for visitors.
MANILA, Philippines — What does it mean to live well today?
For some, it may begin with better skincare. For others, it may mean discovering a new fitness routine, understanding mental health, finding smarter wellness products or simply learning more about the choices that can support everyday well-being.
All of these conversations will come together at Beauty + Health & Wellness Manila 2026, happening September 17–19 at the SMX Convention Center Manila, as the country’s premier trade show for self-care, wellness and rejuvenation celebrates its 10th year.
This year’s milestone edition will be made even more meaningful with The Philippine Star and Joyful Wellness as official media partners, bringing the country’s trusted health and wellness conversation closer to the brands, experts, innovations and communities gathered at the three-day event.
And for visitors, that means there is another stop worth making.
The Joyful Wellness Booth.
A Decade of Beauty, Health and Wellness
Organized by Global-Link MP Events International, Inc., in partnership with the Chamber of Cosmetics Industry of the Philippines (CCIP), Beauty + Health & Wellness Manila has spent the past decade connecting brands, industry professionals, businesses and consumers.
The 2026 Manila edition will bring together local and international exhibitors across beauty, health and wellness, with categories ranging from skincare and cosmetics to health supplements, fitness and wellness devices, natural and holistic solutions, aesthetics, technology, packaging and sourcing.
The official event site describes BHW as a platform connecting global movements with the local market, while giving industry professionals and consumers a space to discover new products, ideas and approaches to everyday wellness.
For trade visitors, the event offers opportunities to meet suppliers, explore innovations and build business relationships.
For consumers, it is a chance to discover brands, explore products and experience the latest developments in beauty, health and wellness, all under one roof.
And Yes, Joyful Wellness Will Be There
As official media partners, The Philippine Star and Joyful Wellness will be on the ground throughout the three-day celebration.
At the Joyful Wellness Booth, visitors can step away from simply browsing the exhibit floor and become part of the experience.
There will be interactive activities, opportunities to discover Joyful Wellness, and prizes for lucky visitors.
It is a chance to meet the people behind the platform, discover what Joyful Wellness is all about and take home a little more than a goodie bag.
Because Joyful Wellness is built around a simple idea:
Together for Better Health.
The booth will also invite visitors to continue the conversation beyond SMX by visiting the Joyful Wellness website and following its social media platforms.
Readers can discover fresh, practical and science-informed stories across nutrition, beauty, mental health, disease prevention, health and innovation, longevity, and joy and happiness.
So when you visit BHW Manila, look for the Joyful Wellness Booth.
Drop your card. Meet the team. Try your luck at the booth prizes. Take a photo. Discover a story.
And then stay connected.
Beyond the Exhibit Floor
Beauty + Health & Wellness Manila 2026 will also feature a program of activities designed to give visitors more than a product showcase.
The event’s official website describes BHW as a space for networking, sourcing, education and discovery, with the 2026 activities program continuing to take shape ahead of the September event.
Visitors can expect the expo to bring together the wider beauty, health and wellness ecosystem, from product innovation and aesthetics to fitness, supplements, mental health and holistic living.
That makes the 10th-anniversary edition particularly relevant at a time when wellness is no longer confined to one category.
Beauty intersects with confidence. Fitness intersects with mental health. Nutrition intersects with disease prevention. Technology is changing how people access information and care.
And increasingly, people are looking at all of these pieces as part of one larger question:
How do we live better?
A Meeting Place for Business and Consumers
One of BHW’s defining features is its combination of business-to-business and business-to-consumer experiences.
Retailers, distributors, salon and clinic owners, entrepreneurs and other industry professionals can explore suppliers, products and potential partnerships.
Consumers, meanwhile, can discover and experience new products and connect directly with participating brands.
The official exhibitor directory for the 2026 Manila edition already features a wide range of local and international companies across beauty, health, wellness, fitness, cosmetics and related industries.
That mix gives the event an energy that goes beyond a conventional trade show.
It is where business meets curiosity and where industry developments can become part of the everyday choices people make for themselves and their families.
Beauty + Health & Wellness Manila Turns 10
Ten years is a milestone, but it is also a reminder of how much the meaning of wellness has changed.
The industry has expanded. Consumers have become more curious. Technology has opened new possibilities. And conversations about health increasingly extend beyond illness to include prevention, mental well-being, movement, beauty, nutrition, community and quality of life.
For its 10th anniversary, Beauty + Health & Wellness Manila 2026 brings those conversations together once again.
And The Philippine Star and Joyful Wellness will be there to tell the stories, meet the people and share the ideas that emerge from the three-day gathering.
Plan Your Visit
Beauty + Health & Wellness Manila 2026
September 17–19, 2026
SMX Convention Center Manila
Visitor pre-registration is currently available through the official event website, with free pre-registration offered to visitors.
Register for Beauty + Health & Wellness Manila 2026
And when you get there, make the Joyful Wellness Booth one of your first stops.
Come for the expo.
Stay for the experience.
Leave connected to Joyful Wellness.
