Ultherapy PRIME arrived at Makati Medical Center today, bringing a new generation of non-invasive lifting technology into an increasingly sophisticated Philippine beauty conversation.
Presented by The Skin and Laser Hub, the launch of Ultherapy PRIME: The Next Evolution in Non-Invasive Lifting offered guests a glimpse into the changing relationship between beauty, medical science and wellness.
The shift is happening everywhere. Patients are becoming more informed about skin health, collagen and facial anatomy. They are also seeking treatments that complement their natural features and fit comfortably into active lives. Advances in aesthetic medicine are responding with increasingly precise technologies and more personalized approaches to care.
A New Generation of Lifting
At the heart of Ultherapy PRIME is microfocused ultrasound with real-time visualization, a technology developed in the United States and now established in medical aesthetics around the world.
The treatment delivers focused ultrasound energy beneath the skin, creating controlled thermal points that stimulate the body’s natural collagen-remodeling process. The effect develops gradually as the skin responds and renews itself.
Ultherapy received its first U.S. FDA clearance in 2009 for non-invasive brow lifting and has since expanded its cleared applications. Millions of treatments have been performed internationally, giving the technology a substantial history in medical aesthetics.
Ultherapy PRIME represents the next generation of that platform. It is designed to streamline treatment, enhance visualization and improve the patient experience. A typical session takes about an hour, with little to no downtime, allowing patients to return to their usual activities soon after treatment.
The newer platform has also demonstrated improved patient comfort, with company-reported data showing lower pain scores compared with the previous Ultherapy system.
For patients, the appeal is straightforward: advanced technology, a gradual approach to collagen remodeling and a treatment experience designed around everyday life.
From left to right: Dr. Donna Marie L. Sarrosa, Dr. Maria Lourdes A. De Veyra, Dr. Noel L. Rosas, CFO Arnold C. Ocampo, Dr. Saturnino P. Javier, Division Head Reynaldo J. Lim, Megan Young, Mikael Daez
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Where Technology Meets Medical Expertise
At Makati Medical Center, the introduction of PRIME also placed a strong emphasis on the people behind the technology.
Hosts Dr. Jose Giovanni E. Dimayuga and Dr. Maria Lourdes A. De Veyra, Head of the Skin and Laser Hub, guided guests through the program with clarity and warmth, making the science accessible while highlighting the possibilities of the new platform.
The event was well attended by Makati Medical Center leadership, including Dr. Donna Marie L. Sarrosa, Chairman of the Department of Dermatology, and Dr. Saturnino P. Javier, Medical Director and Interim Co-President & CEO.
Dr. De Veyra later introduced Mikael Daez and Megan Young as Makati Medical Center ambassadors. Then, the official unboxing of the Ulthera PRIME device followed, providing one of the afternoon’s most anticipated moments.
Representatives from Vanguard Aesthetics Philippines also presented Makati Medical Center with its Tala recognition, marking the institution’s place within the country’s growing Ultherapy community.
From left to right: Dr. Jose Giovanni E. Dimayuga, Dr. Donna Marie L. Sarrosa, Dr. Maria Lourdes A. De Veyra, Dr. Noel L. Rosas, CFO Arnold C. Ocampo, Dr. Saturnino P. Javier, Division Head Reynaldo J. Lim, Megan Young, Mikael Daez
Beauty, With a New Vocabulary
Perhaps the most compelling story surrounding Ultherapy PRIME extends beyond the technology itself.
Beauty is acquiring a new vocabulary, one that speaks comfortably in the languages of science, technology, confidence and healthy aging.
Across Asia and increasingly in the Philippines, aesthetic wellness is becoming part of a broader conversation about caring for ourselves through different stages of life. Patients are asking better questions. Physicians are working with more sophisticated tools. Medical technology is giving people more choices in the way they approach their appearance and wellbeing.
This evolution creates space for a more personal understanding of beauty.
For some, that may mean maintaining skin firmness and quality. For others, it may mean feeling more confident in photographs, at work, in social spaces or simply in the mirror. The common thread is informed choice.
That perspective sits naturally within Joyful Wellness, where health and wellbeing extend to the way we experience ourselves and our lives.
Ultherapy PRIME’s arrival at Makati Medical Center comes at an exciting moment for Philippine aesthetic medicine. It reflects a growing appetite for innovation, strong medical standards and treatments designed to work with the body’s own processes.
In the hands of highly trained and certified physicians, technology becomes a tool for personalized care.
And yes, this is where modern beauty becomes most interesting: the freedom to age beautifully, make informed choices and remain entirely yourself, with better science helping along the way.
References
U.S. Food and Drug Administration. Ulthera System (UC-1 Control Unit PRIME), 510(k) K233996. 2024. FDA 510(k) Record
Ultherapy. About Ultrasound Skin Lifting: Ultherapy and Ultherapy PRIME. Merz Aesthetics. 2026. Ultherapy — About Ultrasound Skin Lifting
Ultherapy. Frequently Asked Questions: Ultherapy PRIME. Merz Aesthetics. 2026. Ultherapy PRIME — Frequently Asked Questions
Ultherapy. Instructions for Use and Safety Information: Ultherapy PRIME. Merz Aesthetics. 2026. Ultherapy PRIME — Instructions for Use
Ultherapy. The Ultherapy PRIME for Body: Clinical and Technology Information. Merz Aesthetics. 2026. Ultherapy PRIME — Body Treatment Information
Philippines Graphic. “Confidence Without Limits: 2026 Tala Awards.” 2026. 2026 Tala Awards — Confidence Without Limits
