The biggest gathering of health and wellness leaders and tourism champions happens September 5 to 7 at SMX Convention Center Manila
‘Go and Get Better: Sustainable and Regenerative Tourism Recharges All’ — this is the theme and core message of this year’s Health & Wellness Confex also known as HWONFEX. Its main goal? Highlight the Philippines as a rising global wellness destination.
At the media launch last August 6 in Newport World Resorts’ Theater vestibule, HWONFEX organizers and partners came together to give the media (and the public) a glimpse into what to expect in this year’s three-day wellness and tourism conference.
HWONFEX is the country’s premier trade fair dedicated to the global health and wellness industry. This year’s event promises to be a landmark occasion for businesses and individuals passionate about health, wellness, and sustainable tourism, with the ultimate objective of promoting the Philippines as a world-class health and wellness destination.
A Legacy of Promoting Wellness
Since its launch in 2018, HWONFEX has grown into the largest B2B2C trade fair of its kind in the Philippines. It serves as a vital platform, bringing together health and wellness providers, industry stakeholders, award-winning wellness resorts, and internationally accredited hospitals.
HWONFEX showcases a diverse array of innovative, sustainable, and eco-friendly health and wellness products and services.
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HWONFEX 2025: Go & Get Better
HWONFEX 2025 proudly champions the theme “Go and Get Better: Sustainable and Regenerative Tourism Recharges All!” This Filipino initiative promotes the importance of leaving travel destinations better than we found them, encouraging holistic wellness through the beauty, comfort, and culture experienced during our travels.
More than a slogan, this is a movement to redefine travel as a path to holistic wellness. We can experience the beauty, serenity, and richness of Filipino culture while connecting with the people, traditions, and flavors that make every journey transformative.
HWONFEX 2025 is for health, wellness, and tourism brands and advocates alike. Here’s why you should be there:
- Expand your network: Connect with industry leaders, decision-makers, and potential partners to forge valuable business relationships
- Stay informed: Gain insights into the latest industry trends and developments, ensuring you remain competitive in the global market
- Integrated marketing communications: Maximize your brand’s presence through a range of marketing opportunities, from pre-event awareness campaigns to point-of-sales activations
- Be part of an advocacy: Join a community of health and wellness advocates promoting holistic, healthy lifestyles through natural means
The event promises to be an immersive one that brings together cutting-edge health and wellness products, industry experts, and business leaders all under one roof. As a visitor, you’ll have access to exclusive opportunities to network, learn, and grow in an ever-evolving industry.
As a buyer, you’ll gain exclusive access to a wide range of health and wellness products and services that are essential for enhancing your personal well-being or expanding your business. Whether you’re looking to discover innovative products, negotiate business deals, or strategize with industry leaders, this event is the perfect platform.
What to Expect at HWONFEX 2025
- Exhibitors: A diverse range of exhibitors, including those in sustainable and eco-green living, natural and organic products, health and medical tourism, and beauty and anti-aging care
- The conference: Guest speakers and experts will share their knowledge through lectures, case presentations, and workshops
- The expo: Industry-specific exhibitors will showcase their products and services in classified pavilions, offering experiential activities and interactive exhibits
- On Travel and Wellness (OTW): A showcase of wellness destinations, practices, and healthcare traditions through a hybrid travel show/vlog
- Bliss in a dish: Demonstrations of Filipino recipes designed for a healthy lifestyle, highlighting the importance of culinary wellness
- Creative & Sustainable Booth Excellence Awards: Recognition of exhibitors who demonstrate environmentally responsible behavior and sustainable practices in their booth design.
- Dance wellness extravaganza: A fun, festive workout experience with warm-up exercises, a fun run, and a Zumba session.
- Go & Get Better App and Deca wellness tenets: Participants can complete tasks and visit exhibitors to earn rewards based on HWONFEX’s wellness tenets.
HWONFEX 2025 is organized by MBLESSED Travel and Marketing, Inc. It is co-presented by the Department of Tourism (DOT), Department of Health (DOH), Department of Trade and Industry (DTI), and Philippine Coconut Authority (PCA),
For more information, contact [email protected] or call (+632) 82471049 / (+63) 0977 286 1594.
Image from the Health & Wellness Confex Facebook page
